The Design of Everyday Things, By Don Norman (W)
The Art of Innovation: Lessons in Creativity From IDEO, America’s Leading Design Firm, (2001) By Tom Kelley and Jonathan Littma (W)
Design and Marketing of New Products, Prentice-Hall, Second Edition 1993, By Urban, G. L. And J. R. Hauser
Designing for Growth: A Design Thinking Tool Kit for Managers, By Jeanne Liedtka, Tim Ogilvie, Columbia University Press
Designing for The Digital Age: How to Create Human-Centered Products and Services, By Kim Goodwin
The Principles of Product Development Flow: Second Generation Lean Product Development, By Donald G. Reinertsen
User Experience Revolution, By Paul Boag
User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play, By Cliff Kuang and Robert Fabricant (W)
Services
Service Innovation: How to Go from Customer Needs to Breakthrough Services, By Lance A. Bettencourt
This Is Service Design Thinking: Basics-Tools-Cases, Kindle Edition, By Mark Stickdorn
The Handbook of Service Innovation, By Renu Agarwal, Willem Selen, Göran Roos, and Roy Green
Research
Design Research: Methods and Perspectives, By Brenda Laurel
Research Methods for Product Design, By Alex Milton And Paul Rodgers
Well-Designed: How to Use Empathy to Create Products People Love, By Jon Kolko
Prototyping
Paper Prototyping: The Fast and Easy Way to Design And Refine User Interfaces, By Carolyn Snyder
Product Design and Development, By Karl Ulrich, Steven Eppinger, and Maria C. Yang
Roadmap
Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty, By C. Todd Lombardo, Bruce Mccarthy, Evan Ryan, Michael Connors (W)
Environmental Sustainability
Design for The Environment: Creating Eco-Efficient Products and Processes, By Joseph Fiksel, Mcgraw Hill, New York, 1996
Integrating Environment and Technology: Design for Environment, In The Greening of Industrial Ecosystems, By B.R Allenby, National Academy Press, Washington, DC, 1994
