Here are some of the books and talks that I enjoyed this week, in no particular order.
“In this insightful primer on corporate strategy development, Dudik shows why the traditional strategic goal of sustainable competitive advantage is being replaced with a new goal: opportunity creation and exploitation. Dudik also explores the business application of a classic military strategy: the hammer and the pivot.”
Engaged! Outbehave Your Competition to Create Customers for Life
by Gregg Lederman
“Customers love it when employees are ENGAGED to deliver an experience. However, it doesn’t come easy for most companies. The level to which your workforce is ENGAGED also has a significant impact every day on employees’ happiness and productivity, the customer experience, and your company’s profitability. Your company can be one that customers love to do business with … one that turns customers into loyal followers who buy more and more often. The journey through ENGAGED!, will teach you what leading companies do to create customer love.”
TED: Psychedelic science
By Fabian Oefner
“Swiss artist and photographer Fabian Oefner is on a mission to make eye-catching art from everyday science. In this charming talk, he shows off some recent psychedelic images, including photographs of crystals as they interact with soundwaves. And, in a live demo, he shows what really happens when you mix paint with magnetic liquid–or when you set fire to whiskey.”
I enjoy the transfer of one sense to another, from sound to motion, motion to light, light to visuals, and so on. Oefner is a great example of capturing scientific moments and creating artwork from these moments.