Here are some of the books and talks that I enjoyed this week, in no particular order.
Your Survival Instinct Is Killing You
Retrain Your Brain to Conquer Fear, Make Better Decisions, and Thrive in the 21st Century
by Marc Schoen
“Thanks to technology, we live in a world that’s much more comfortable than ever before. But here’s the paradox: our tolerance for discomfort is at an all-time low. And as we wrestle with a sinking “discomfort threshold,” we increasingly find ourselves at the mercy of our primitive instincts and reactions that can perpetuate disease, dysfunction, and impair performance and decision making.”
“Your Survival Is Killing You can transform the way you live. Provocative, eye-opening, and surprisingly practical with its gallery of strategies and ideas, this book will show you how to build up your “instinctual muscles” for successfully managing discomfort while taming your overly reactive Survival Instinct. You will learn that the management of discomfort is the single most important skill for the twenty-first century. This book is, at its heart, a modern guide to survival.”
Differentiate or Die
Survival in Our Era of Killer Competition
by Jack Trout
“In today’s ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. For marketers, differentiating products today is more challenging than at any time in history yet it remains at the heart of successful marketing. More importantly, it remains the key to a company’s survival.”
“In Differentiate or Die, bestselling author Jack Trout doesn’t beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product’s uniquely valuable qualities. He examines successful differentiation initiatives from giants like Dell Computer, Southwest Airlines, and Wal-Mart to smaller success stories like Streit’s Matzoh and Connecticut’s tiny Trinity College to determine why some marketers succeed at differentiating themselves while others struggle and fail.”
Why Leaders Eat Last
By Simon Sinek
“In this in-depth talk, ethnographer and leadership expert Simon Sinek reveals the hidden dynamics that inspire leadership and trust. In biological terms, leaders get the first pick of food and other spoils, but at a cost. When danger is present, the group expects the leader to mitigate all threats even at the expense of their personal well-being. Understanding this deep-seated expectation is the key difference between someone who is just an ‘authority’ versus a true ‘leader.'”
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