by Jim Asplund, John H. Fleming, Ph.D.
Human Sigma offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. The authors offer essential ideas for business leaders at all levels and show how sales and service companies can flourish in today’s new global economy. Blending strategic analysis with hands-on, practical steps and advice, this book summary will change how you view your work, your employees, and your customers.
Rule 1: You can’t measure and manage employee and customer experiences as separate entities; they must be managed together under a single organizational entity.
Rule 2: Feelings are facts, and emotions frame the employee-customer encounter.
Rule 3: Think globally, measure and act locally: You must measure and manage the employee-customer
Rule 4: There is one number you need to know. We can quantify and summarize the effectiveness of the employee-customer encounter in a single performance metric that is powerfully related to financial performance.
Rule 5: If you pray for potatoes, you had better grab the right hoe. Improvement in local performance requires deliberate and active intervention through attention to a combination of transactional and transformational intervention activities.Posted by