IKEA Effect and Effort Justification – Take Five for CyberSecurity

IKEA Effect and Effort Justification – Take Five for CyberSecurity

The common belief in CyberSecurity is that end-users want security that’s all but invisible. But studies are showing a surprising fact: people want to be involved and want to put in some effort. Let’s take a closer look at the IKEA Effect and Effort Justification cognitive biases and see if we can’t piece out what’s going on.

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